Visibility, Trust and Sustainable Brand Management

Our expertise in Corporate Publishing (CP):

• Targeted content strategy
• Employee communication (employer branding) via CP content
• Multichannel distribution
• Brand and thought leadership
• Editorial and production services
• Compliance checks
• Approval processes and long-term content maintenance

Together with you, we develop a tailored CP strategy. From target audience analysis and the definition of topic areas through to the creation of a modern editorial calendar, we ensure that your content is coherent, relevant and effective over the long term. Our focus is on a consistent brand world, tangible storytelling and measurable objectives.

We plan and produce content that can be seamlessly distributed across print magazines, online publications, corporate blogs, newsletters, social media and your intranet. Through channel-appropriate preparation, we increase the reach, visibility and engagement of your target audiences.

Our CP approach strengthens your brand positioning and elevates your company as a thought leader. We develop expert articles, guides, whitepapers and case studies that make your expertise visible, build trust and establish lasting reputation.

We define clear KPIs (readership figures, dwell time, lead generation, downloads, social interactions) and implement reporting models. Using these insights, we continuously optimise topics, formats and channels to increase the ROI of your corporate publishing.