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By Christian Liepack No news broadcast, no talk show, no newspaper, and no online outlet can do without them. Crises — beyond their news value — carry enormous potential for scandal: on a small scale and a large one. Every industry, every company, and every area of life holds explosive material, because crises always emerge … Continued
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It’s 4 p.m. Tomorrow your company launches its first drone shuttle for pets. Suddenly your boss walks into your office and casually mentions: “Oh right, we should probably let the press know too. Could you handle that?” Your deodorant has already given up on you and you still have no idea where to start? We’ve … Continued
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Big brands can make headlines with almost any topic. But how does a small, unknown company or a business from a supposedly “unsexy” industry manage to do the same? The answer: topic development with sensitivity, combined with expertise, creativity, strong execution, and the right timing. The stories are often closer than you think. Companies with … Continued
By admin
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By admin
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia in deserunt mollit anim id est sint laborum.Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia in deserunt mollit anim id est sint laborum.Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia in deserunt mollit anim id est sint laborum.Excepteur … Continued
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